Everything You Need To Know About LOFT’s New Plus Size Line

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By now, I’m sure you’ve had a chance to check out LOFT’s new plus size offerings.  Finding out about new plus size lines is relatively easy to do, especially when that line comes to us courtesy of LOFT, a brand known for offering trendy and unique clothing for women.

LOFT Plus offers sizes 16-26, ranging from $20 to $110, and we couldn’t be more excited. The introduction of LOFT Plus is the latest addition to the brand’s existing size offerings, which also include Petite, Tall and Maternity, and establishes the brand’s unique place in the market as a full-service destination for on-trend fashion for every day.

Interested in knowing the details of LOFT Plus? Keep reading.

The Goal

LOFT Plus was created with the goal of achieving a perfect fit with the same great styles from LOFT’s core seasonal collection, highlighting LOFT’s penchant for color and prints.

 

The Design Aesthetic

From smoothing waistbands to quality, breathable fabrics, styles are designed to flatter a woman’s curves. Created with her life in mind, women will find everything from easy-to-wear day dresses to work-appropriate separates to essentials she’ll reach for daily, like the perfect pair of stretch jeans.

The Launch

Earlier this month LOFT hosted a panel discussion on fashion, careers and cultivating confidence.  They will continue the conversation by enlisting local influencers to host pop up parties  in cities including New York, Atlanta and Washington DC throughout February and March to provide women with the opportunity to see and try on key pieces from the collection in person, as well as encourage their feedback on the line.

LOFT Plus is available online at Loft.com.

 

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