Who Won at WWIN: Best Plus Size Fashion Forward Trend Line, FULL FIGURED FASHIONISTA
I’ve been watching Full Figured Fashionista (a/k/a F3) ever since Stylists turned Designers, Shuchi Sharma and Anjula Sharma contacted me a few years ago to review their initial launch. Right from the start I realized this was something that was truly missing in sizes 1X to 3X, clothing that is both fierce AND wearable. The void has been filled!
Yes, it’s item driven in the truest sense of the word, but each piece in their collection is edgy, youthful and fashion forward. Made to be interpreted as well as worn, their modern line is inspired by the energy and pace of New York City, the unique street fashion in Tokyo and the fantasy rock star lifestyle of the icons in music videos. The two want to transform how the world views plus size apparel by offering their customers garments with attitude. F3’s claim is that they don’t follow trends, they set them.??? The gals were upbeat and excited at WWIN. They showed me how all F3 products are designed to specifically fit and flatter the plus size figure. F3 tops are made longer in length to conceal the lower tummy area and flatter the backside. F3 bottoms are made with super high waistlines to tuck in and smooth out the mid section so that customers feel secure in their pants and do not have to constantly be tugging on and fighting with their clothing. They use light weight fabrics so that the garments are airy and comfortable and thus have a seasonless quality about them. They conduct focus groups and try their garments on numerous body shapes and sizes to ensure the accuracy of the fit. Each piece in the collection is strategically created with cuts, silhouettes and fabrics that compliment and accentuate the curves of a plus size woman. – Shopf3.com
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