Recently Lane Bryant, along with the American Cancer Society, Daily Venus Diva and The Fuller Woman Network hosted the “Making a Difference” initiative to raise funds for Breast Cancer research at Macomb Mall in Roseville, Michigan.
September 29 through October 31, 2014, when you buy select items at Lane Bryant 10% of the purchase price will be contributed to the American Cancer Society, up to $120,000. Customers are also asked to round up their purchases so that the amount can be given to further breast cancer research. I think this initiative is absolutely wonderful. The combination of fashion and activism is a powerful tool.
This year Lane Bryant took it past corporate support and gifted directly to their customers affected by breast cancer. Local chapters of the American Cancer Society across the country assisted in selecting women to be granted a day of celebration with a full makeover, lunch and limo to and from the store. It was my complete honor to style the 3 women they chose.
I started by going to the Allen Park location and seeing what the latest fall collection had to offer. I was really impressed! I picked up my look for the event completely from Lane Bryant and chose a pop of pink in a swimsuit top that I used as a tank! You can’t beat a top with the support I found in that swimsuit!
I had the pleasure of meeting Yolanda, who brought her twin daughters for support. They wanted a look for their Mom that was on trend and brought out her essence in a more casual look. I was assisted in the store by Sales Associate Kindra, also a survivor, who noticed that Yolanda suffered from swelling as a result of chemotherapy and helped me choose tops that were loose fitting in the chest area. This was something that I hadn’t thought to be cognizant of. Yolanda loved life and wanted it reflected in her look.
Then there was Felicia and her Mother who I couldn’t help but call Mom too. Both Felicia and her Mom were survivors with Felicia being diagnosed just a month ago. Cancer in many forms is rampant through their family. You would never know that they have suffered such great hardship by their brilliant smiles. Felicia’s Mom was in her 70’s and wanted something more conservative while Felicia had no preference and was open to any look I came up with.
The Lane Bryant staff did an incredible job in making the women feel at home, pampered and appreciated. Thank you to the very kind and loving Store Manager Virginia, the vivacious District Manager Laura Glover, the hilarious Store Manger Sue from the Partridge location and the beautiful Kindra who came in on her off day to help.
I would be remiss if I didn’t mention Chimene from the American Cancer Society. She is an amazing Ambassador and has such a warm personality. She detailed how they have a full month of activities planned for dozens of survivors, including Pilates at Ford Field with the Detroit Lions the next day. She and the ACS staff work tirelessly in making sure that women who suffer from this disease have all the support and encouragement they could possibly need. I am really grateful that they exist.
I pulled in an amazing team from The Fuller Woman Network who was able to gift their time and tremendous talent to such a worthy cause. A very special thank you to Tiffany of Aisha Tiffany Make Up Artistry for makeup, freelance hair stylist Yolanda Doyle and photographer Curtis Peterson from Digital Kitchen Media.
I have been so enriched by this experience. Make sure you shop at Lane Bryant this month online or in store for savings and support of the American Cancer Society.