INTERVIEW: Jay Everyday Appeals to the “Everyday” Woman with His New Fragrance

INTERVIEW: Jay Everyday Appeals to the “Everyday” Woman with His New Fragrance

Jermaine "Jay Everyday" Smith

Jermaine “Jay Everyday” Smith has huge expectations for his new women’s fragrance, “Everyday” For Women. Created with the women in his life in mind, he pays homage to them with the launch of his new fragrance while further solidifying his position as a lifestyle and media mogul.

Mr. Smith was gracious enough to give us the inside scoop on his brand, his past and the future of “Everyday” For Women.

When and why was Everyday The Brand (ETB) created?

ETB was created in 2010 to provide a platform in media for myself and others who faced financial restraints for their projects/products.  The parent company was formed in the early 2000’s: Spittin’ Image (5.14.97) Ent, Inc.

ETB has a magazine, radio show and now fragrance under its umbrella. How are these elements the same yet different?

These elements are the same as they offer affordable outlets to anyone who wishes to see an “Everyday” stage play, advertise on radio, be featured in a magazine & smell just as great as any other woman; and at an affordable price.  They are different as they show different personal dimensions of the creator/founder.

When you were a boy did you dream of being a business owner?

When I was young I always wanted to remain creative because that was the main instrument that allowed me to escape the childhood that was thrust upon me with my father being deceased since I was 4 and my mother battling a 20 yr. substance abuse problem.

I’m sorry to hear about your father. From a personal standpoint, how did enduring the loss of your father affect you as a boy and now a man?

The loss of my father affected me tremendously because I did not have that male figure in my life to show the discipline, how to treat a lady and a snapshot of how a boy is suppose to grow. This misstep in many ways has caused me to lose some great relationships that I was not mentally ready for. I had my uncles, aunts & grandmothers but they could not compensate for the absence of my father; nor did they have the extra downtime to impart relationship advice or steps on how to become a better man. They were mainly there to shield my sister and I from the drug abuse and the lack of us having two parents.

How has your personal losses and trials affected your work ethic?

My trials and personal losses have driven me to push that much harder. I’ve witnessed my immediate family not have the finances to bury several family members. Therefore, I push that much harder to create a comfortable atmosphere for my children. I do not want to be a burden in death, nor one in life.

Was there a specific moment when you realized that “This” was your calling?

Yes. I believe it was around the age of 8. My mother had me visiting a psychologist based on a broken family structure and how it is possibly affecting me. At that point I was spoken on as different as to how visual  my writings were by the doctor and my teachers.

Your Social media persona is so positive and I love it! Why is encouraging and empowering others important to you?

Thank You. I mainly write to encourage myself, friends that I converse with and now to those that may inbox me as to what is going on in their life. I love the fact that it can help and motivate anyone who reads my post. I think the greatest love of it is to be appreciated over needed. I feel you can hate who you need, but you can’t hate who you appreciate.

Let’s talk about the fragrance, “Everyday” for Women. Why was it important to step away from traditional media platforms (magazine & radio) and create a fragrance for women?

I wanted to show my appreciation to the women in my life. I built the endurance and strength for the fragrance based on my mother’s 20 + year battle and eventual victory over crack cocaine (she is now saved & delivered for the last 8+ yrs) and my sister’s strength & endurance to overcome losing her 2yr old son which lead my mother’s change. Also to my aunts & grandmother’s who took the time to encourage, shield and pray for me as I grew from a boy to an immature man and  to a man now that’s trying to win for us all.

Hearing about your mom, her addiction and her healing is amazing.  I know she’s proud of you.

Yes she is super proud because it gives us a GOD given avenue to restart and build that relationship that we missed out on for all those years.

What steps did the two of you take towards restoring your relationship?

It is a Everyday process. I can say that her coming out to my shows for my stage play “A Piece of Me” was the beginning. She saw through my works of how I felt about forgiveness. She also got the chance to see individuals turning their lives over to GOD through a stage play.

Throughout the 50 shows; my mother may have attended close to 15 shows and we saved close to 100 people in 50 shows. We also got to see the gap in our relationship as we filmed a documentary segment on me for “The 700 Club”.

I’m sure many of us aren’t familiar with the process of creating a fragrance. Please tell me about that?

It’s pretty much all research, dedication & persistance. It is also knowing what you vision the fragrance smelling like. Therefore you must know your notes or have a glimpse of what you believe that some would love. Combining the bases of the fragrance with the middle notes and the top notes takes some thought, good chemistry and sampling of fragrance wearers.

The next few steps are all first (box) and secondary (bottle) packaging; which can be just as tough as creating the fragrance as well. I would suggest any and all to start with a fragrance brief to get your direction and to have others understand it as well.

Describe the “Everyday” for Women scent and what type of woman it appeals to?

“Everyday” for Women is a light, clean and woodsy feminine fragrance that shares a special Rose note with a distinctive Amber and other blended notes to set the sensual moment. My vision is for it to appeal to the Everyday woman. The Everyday Woman cannot be described. She is a single mother, she is a plus size model, she is the CEO, the construction worker, the Editor in Chief, she is an actress from the tv screen when she is off screen. I want my fragrance to be for that woman who may have 3 kids or for the woman who wants to feel empowered, encourage and great as she steps out into the world.

Why should a woman purchase “Everyday” for Women vs. her signature scent?

I believe that any woman should open her heart and mind to change. I would say to that woman; What made you change from your prior signature scent to your now current one? I offer a scent that is true to it’s name; that it is “Everyday” and it is for all occasions.

What’s next on the agenda for Everyday The Brand?

The next step for the ETB is to solidify a distribution deal for the fragrance with it’s vision of promoting the “Everyday” Woman theme.   Continue the push for workshops on Building a Brand and filming a few more TV pilot shows of “Everyday People”, and keeping the Internet radio platform open as we race to 3 million views/hits by the end of 2012.

View Comments (27)



    May 16, 2012 at 1:23 pm

    Amazing write up. Keep doing what you do every day Jay. You’re changing lives and writing history!!!!

  2. It was such a joy interviewing Jay!

  3. Jay Everyday

    May 17, 2012 at 6:48 am

    Thanks for the interview, love and the connection*

    I appreciate it sincerely…..

  4. Angel Richards

    May 30, 2012 at 6:33 pm

    I love this inspirational interview! Dreams do come true…it’s up to you! Jay has set the bar and are motivating everyday people to reach for it! Congrats Jay! You’re H.O.T!

  5. charity

    May 30, 2012 at 6:58 pm

    Nice Mr.Smith!! I can testify to you helping others finding their way!

  6. Yolanda Moore

    May 30, 2012 at 7:35 pm

    I love the article. Not only was it very well written but the subject was very inspiring. It’s great to see a young black man pursuing his dreams by serving others. Very nice!

  7. Tikina

    June 10, 2012 at 9:30 am

    This man is a force! – Great leader, enriching the lives of those he comes in contact with.

  8. PhotosByKai

    June 10, 2012 at 9:47 am

    Jay Everyday is awesome role model. He always inspires and push me to “Think Global” with my brand. His networking skills are crazy. His story brings so much inspiration to anyone trying to create and make a brand come to life. WE (young men) in the urban community and world need more men to be present in the business world to have the same mindset as Jay Everyday. Grace N Peace.

  9. Jay Everyday

    June 10, 2012 at 10:05 am

    Thanks Monique…
    -Great seeing you on the past cover of DVD*

  10. Jay Everyday

    June 10, 2012 at 10:06 am

    Thank You Angel….

    I am looking to keep pushing forward everyday…

  11. Jay Everyday

    June 10, 2012 at 10:06 am

    Thanks Charity…

    Keep chasing all of your dreams and keep the faith*

  12. Jay Everyday

    June 10, 2012 at 10:07 am

    Appreciate that Yolanda….

    “Stay Blessed in all that you do..”

  13. Shakira

    June 10, 2012 at 10:07 am

    Congratulation Jay I wish you the best and I believe in you. By the way your fragrance for women smells amazing. Thank you.

  14. Excellent Interview!

    It is both refreshing and inspiring to now have an even deeper insight and understanding into the man and brand that is “Jay Everyday”.

    It requires a degree of strength, determination and resilience to rise above adversity, choose to remain positive and strive to inspire others. Jay has embodied these qualities and I look forward to following his success and seeing his visions come to fruition.

    Thank you Stephanie, for sharing this piece with us.

  15. Andrea M.

    June 10, 2012 at 10:26 am

    So interesting how much you can learn and grow from someone else’s story. Thanks for sharing and being so transparent Jay. It definitely was not in vain! Wishing you much success 🙂

  16. Lasheima Jefferson

    June 10, 2012 at 10:42 am

    Mr Smith you are doing your thing. I love your frangance and Im so proud of you.

  17. Kizzy Samuels

    June 10, 2012 at 11:07 am

    Thank you for sharing this interview with the world. Jay is such an inspiration. His story is assurance to many that you can accomplish anything in life if you put your mind to it and have faith. EVERYDAY I am encouraged by his positive words and actions. He is giving back to so many like myself who inspire to leave footprints in the world of entertainment. I’m proud and happy to witness his success in various media platforms. SOLUTE to Jay “EVERYDAY” for all that you that you do to encourage and uplift the world, and the editor in chief for this great interview. GOD BLESS!!

  18. Loretta Justice Jamar

    June 10, 2012 at 3:58 pm

    Great interview. Piece by piece… just like that collage, Jay is developing himself into a forceful entrepreneur and he will continue to inspire people as they learn about him and his journey. Through his words, his music and his fragrance he is sending a message that “you can do it”, so I hope that more young men follow his footsteps. When you’ve walked the rough road, you know there is no room for failure. I am very proud to call Jay my friend – Congratulations Jay!!!

  19. Denesha

    June 10, 2012 at 8:23 pm

    Great interview! In some ways it shows how the love of God can turn you’re tragedy into triumph, and in others it’s an inspiring testimony of faith. Overall it shows that with persistence and faith that all dreams can be achieved, hard work is always rewarded above all else. Great job Jay and may God continue to succeed you in your future aspirations.

  20. Jay Everyday

    June 11, 2012 at 8:46 am

    Thanks for the love you all….; and I really appreciate you all leaving a comment*

  21. Thank you Stephanie for highlighting this special man in such a grand way ! The interview really brings us a lot closer to knowing the man behind the brand “Everyday” . Will the real Jay Smith please stand up ? Please take a bow ! Bravo to you , your faith , wisdom & courage ! You are a true inspiration to not only myself but to your vast audience of EVERYDAY men & women . Continue to shine your light on the world EVERYDAY !

  22. Doretta Johns

    June 11, 2012 at 12:23 pm

    Great and inspiring story. Cant wait to smell the fragrance, not to mention to have it available for my clients! Keep up the good work!

  23. Tyrenna

    June 11, 2012 at 3:17 pm

    Kudos to Jay for enduring and pursuing his dream not just in thought but making it come to fruition. Limits are not an option. There is no place for negativity here.

    These are the types of stories our younger generation need to read.

    Jay realized early on his struggle, manage to grow from his misjudgements and has a humble and engaging way to him that will appeal to his audience. I consider myself to be an “Everyday Woman”. I wish him, his team continued success.


    June 11, 2012 at 8:04 pm

    Awesome interview~ So very excited to see Mr.Smith do his thing. I’ve worked along side him and he’s always making major moves, I’m extreemly proud of him and wish him nothing but success. I’ve purchased the perfume and it’s divine. Go get em Jay~

  25. Cathy Padgett

    June 12, 2012 at 12:49 am

    Inspiring interview. This young man is truly on his way. By keeping God first, there is nothing he can’t do. Congrats, Jay, and keep pushing!!!!

  26. PoshGurl NYC Event Planning

    June 15, 2012 at 10:03 pm

    Jay is the hardest working gentelmen I know. Nothing but great things ahead for him.

  27. Sheniqua Johnson: A Stairway To Hope

    June 22, 2012 at 4:46 pm

    Great job Ms Penn-Danforth for highlighting an inspirational interview. This story can truly motivate today’s youth, showing them how to overcome adversity. I am very impressed by Jay Everyday’s story. Jay you are a prime example that perserverance + hardwork= success!!! Keep up the great work & much success to you.

Leave a Reply

Your email address will not be published. Required fields are marked *


Stephanie Penn is the Editor-In-Chief of She spends her days and night finding plus size news to share with you and interacting with the readers. She loves music, writing and anything with a positive vibe to it.

More in Beauty

7 Beauty Problems That Actually Tell The Truth About Your Health

7 Beauty Problems That Actually Tell The Truth About Your Health

Daily Venus DivaFebruary 13, 2016

Beauty Talk: It’s Time To Organize Your Makeup

Daily Venus DivaNovember 30, 2015
Photo taken by Rick Jones Photography.  Model:  Shelly King

Holiday Beauty Sets From Nordstrom Worth Gifting This Season

Editor-In-Chief, Stephanie PennNovember 23, 2015
Bring IT home for the holidays! IT Cosmetics IT's Your Top 5 Superstars & More 6pc Holiday Collection. #itcosmetics (PRNewsFoto/IT Cosmetics)

This Six – Piece Makeup Set From IT Cosmetics Makes A Great Gift

Editor-In-Chief, Stephanie PennNovember 20, 2015
Untitled design (95)

Step Up Your Holiday Hair Game With These Festive Accessories

Editor-In-Chief, Stephanie PennNovember 20, 2015
Untitled design (90)

Show Off Your Glamorous Side With These Holiday Make-Up Tips

Editor-In-Chief, Stephanie PennNovember 15, 2015

Christie Brinkley Thinks Highly Of Plus Size Model Ashley Graham, And Here’s Why

Editor-In-Chief, Stephanie PennNovember 11, 2015
beauty bag

5 Items That Should Be In Your Beauty Bag

Editor-In-Chief, Stephanie PennOctober 21, 2015

Curvy Girl Lingerie Shares Mean Tweets From Trollers & Fat Shamers (VIDEO)

Editor-In-Chief, Stephanie PennOctober 9, 2015