Ivory Soap recently announced that Emmy Award winner and comedian Melissa McCarthy has been recruited to be the spokesperson for the Proctor & Gamble brand as well as the host of its new online social community, the “Soap Dish,” where she will engage with women and dish about life’s simple truths.
With the success of her CBS’ sitcom Mike & Molly and her role in the blockbuster film Bridesmaids, McCarthy has become one of the most sought-after talents in Hollywood. McCarthy’s greatest appeal is her down-to-earth charm, relatable sense of humor and honest approach to her own busy life as a wife and working mother of two.
Upon visiting Ivory’s Facebook page, you’ll be greeted by Melissa sparking conversation with engaging topics that relate to all women.

















I hope this is the beginning of a trend: using plus size celebrities to sell products. They are captivating and extraordinary! It is my mission that little curvy girls can one day be proud to see curvy women living fabulous lives in ads for more than weight loss products. – The Curvy Stylist