The Wrap Dress created by Diane Von Furstenberg is iconic.
To celebrate Diane’s public appearance at the Bloomingdale’s on 59th Street in New York and the release of her new fragrance, DIANE supporters came out for a “Wrap Rally”. Women wearing the classic wrap dress participated by handing out scented ribbons in SoHo, Union Square, Times Square and the Meatpacking District.
As they created a flash mob and chanted, “DVF! DVF! Be the woman you want to be!” Diane Von Furstenberg herself joined in and everyone went wild.
















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