Tips for Buying Anti-Aging Creams

Angela, CEO of U and I Cosmetics — the company behind the Zsa Zsa line of anti-aging cream (www.uandicosmetics.com) — thought it would be nice if there was a line of anti-aging creams that actually worked, but didn’t cater exclusively to the wealthy. Along the way, she discovered some of the ways the global giants in the business formulated and marketed their products, and thought consumers might like to be in the know about how to tell the bad products from the good ones.

Angela’s tips include:

Look for High Concentration of Active Ingredients – Many products on the market will tout they have the highest concentration of active ingredients in their formula, but it’s not always so. I recommend a 3 to 4 percent concentration, as compared to the products that contain a 1 or 2 percent concentration. When used over a long period of time, the higher percentage concentrations typically deliver the better results.
Make sure the product does not contain Paraben – Paraben is a preservative used commonly in many cosmetics, and for a long time, it was thought to be an effective ingredient to keep a product fresh. However, many recent studies suggest that Paraben could play a role in allergic reactions, breast cancer and even hormonal imbalances. A Paraben-free cream is just safer, in my opinion.
Look for Specific Ingredients – Read the label before you buy, and scan for ingredients like Fiflow BTX, Snap-8 and Leuphasyl, which represent some of the more recent scientifically-proven anti-aging compounds. Also look for Swiss apple stem cells, a new anti-aging compound that has been used by First Lady Michelle Obama and Jennifer Lopez, and credited with helping them both look younger.
Don’t Be Sold by a Pretty Package – Many anti-aging products are expensive not because of the quality or amount of product you buy, but because of the packaging. Angela, a veteran graphic designer, knows her way around package design, so she was able to use less expansive recycled materials to give her line a pretty package without the high cost associated with it. Her advice is to remember that you’re not buying a package — you’re buying something to make you look and feel younger.