A recent study revealed that almost half of all women aged 18-39 are reaccessing their priorities during this time of financial and economic hardship. Women in this age bracket are either saving more or finding new ways to invest their money compared toonly 29 perecent of women over the age 40 doing the same thing.
This study found that the younger generations are more likely than their older counterparts to pay things off.
“As the economy recovers many women, particularly young women, are focusing on making smart choices with their money, and they are not focused on material purchases,” said Lisa Caputo, of the financial services company Citi, which commissioned the survey.
The poll which included 2,000 men and women also revealed that women are more conservative financially than men and less likely to buy big ticket items. 40 percent of the men questioned thought it would be okay to purchase a big ticket item with extra cash compared to 33 percent of the women questioned feeling the same way.
The recession has redifined women’s focus. Women value family, friends and their quality of life over material things. Using this as a time to reflect, “Women are talking about the lessons they are learning from this financial crisis to their children and to their grandchildren and to other family members and friends,” Cato said.
Daily Venus Diva -- Daily Venus Diva.
Join the Curvy Conversation