Plus size fashion website One Stop Plus.com, recently announced the launch of a virtual fashion week, PlusSizeFashionWeek.com. This interactive website and fashion week went live on March 1st, 2010 with virtual ‘front row seats’ to the best show in fashion for the 62% of American women who are size 12 and up. PlusSizeFashionWeek.com will feature inspirational videos, the latest in fashion, accessories, swimwear and lingerie trends and personalized advice in a body language that speaks to real women.
Similar to its parent site, OneStopPlus.com, Fashion Week will feature preeminent names in American and European plus-size fashion, including Woman Within, Roaman’s, Jessica London, AVENUE, Ellos and Taillissime. And with editorial on everything from well-known fashion models to interviews with the beauty specialists and stylists who make the looks happen, PlusSizeFashionWeek.com is the newest online fashion magazine for plus-size women.
According to Nancy LeWinter, editorial director of OneStopPlus.com and creator of Mode Magazine, “PlusSizeFashionWeek.com recognizes and applauds the buzz surrounding plus-size fashion and, as the experts in the category, OneStopPlus.com is taking it a step further by combining the inspiration of the runway with the approachability of the real way.”
In line with its philosophy, plus size fashion destination OneStopPlus.com has created an interactive experience for its customers as never before, including a unique mobile texting offer. This virtual fashion week is a technological innovation that seeks to incorporate virtual runway styles into a mainstream platform by allowing consumers to learn, interact and shop all at once.
Daily Venus Diva -- Daily Venus Diva.
Very interesting initiative! Hadn’t heard about this before.