Veteran COVERGIRL spokesmodel Queen Latifah will join the makeup brand’s newest face, actress/model Dania Ramirez on January 5th to announce the “COVERGIRL Clean Makeup for Clean Water Campaign” – a partnership with the non-profit cause, Children’s Safe Drinking Water (CSDW). CSDW addresses the critical need for clean drinking water around the world.
Through a $500,000 donation, COVERGIRL will provide over 50 million gallons of purified drinking water to needy areas via low-cost, Pur(TM) packet technology that purifies even heavily-contaminated water so it meets World Health Organization standards for safe drinking water. This contribution will provide clean water to more than 3.5 million children for a week or nearly 70,000 for a year.
Fans can enter a contest at CoverGirl.com where they will be asked to write about what they are doing to help give back. For every entry received, COVERGIRL will provide one week’s worth of clean drinking water to a child in need. The winner will win a trip to Africa as part of the next Clean Makeup for Clean Water mission.
Valery Amador, Daily Venus Diva -- Daily Venus Diva.
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