For the first time, women own half the businesses in the U.S. and are set to equal men on the nation’s payroll. To celebrate the country’s largest-ever movement of women in the workforce, beauty inventor Poppy King has partnered with Count Me In For Women’s Economic Independence to launch a sheer fire engine red gloss – aptly titled FIRED UP – to help fuel the fires of women who are creating new jobs and leading the nation out of recession.
100 per cent of the profits from the sale of FIRED UP will go to Count Me In, the leading national not-for-profit provider of resources, business education, and community for women entrepreneurs.
“The power of red and its mystique is already embedded in our culture” says King. “From Rosie the Riveter’s trademark red lips during World War II, no cosmetic item has more power to get a woman FIRED UP about the task ahead.”
FIRED UP is available exclusively at www.lipstickqueen.com and is affordably priced at $14.